Piaggio Completes 25 Years In India, Announces Line Up For 2023
Piaggio Vehicles marked the completion of a quarter of a century in India. To commemorate the occasion, Piaggio Vehicles announced a slew of new product introductions for the iconic Vespa and sporty Aprilia scooters. The management also announced entering the performance motorcycle segment in India with the Group’s marquee racing motorcycle brand, Aprilia.
With a robust product lineup in scooters, Piaggio Vehicles wishes to establish a well-defined segmentation in the scooter category like it is currently seen in the motorcycle segment in India. The new scooters planned to be introduced in India are designed to cater to various needs of the evolved Indian rider and provide the opportunity to look at scooters beyond much more than the commuter segment such as Touring, Cruising, Luxury, Racing etc.
The entire range of Aprilia scooters will now be equipped with a new higher-performance i-get engine that delivers improved acceleration and grade ability. These scooters will set the industry mark for performance, acceleration, and agility. The Aprilia SR promises the thrill of racing as riders easily win the coveted signal-to-signal race thanks to its best-in-industry acceleration.
A new Vespa edition will be introduced for young Vespa lovers who in a world of mediocrity, want to stand out, feel distinctive, and make a statement. A perfect companion to take on college hangouts or a fun date, the new Vespa edition will be distinctly recognizable with its stylish dual-tone colour palette, breaking the monotony of monochrome 2-Wheelers. The existing range of iconic and stylish Vespa products will also be introduced in some very fresh colour palettes in the year. Piaggio also recently introduced the limited edition Vespa SXL Sport and a new Racing 60s for consumers who always choose class, but are also sports enthusiasts at heart
Overall, customers should look forward to a completely fresh line of Vespa in 2023 thanks to new product launches, engine upgrades, and new colour introductions.
Speaking on the occasion, Diego Graffi, Chairman and Managing Director, Piaggio Vehicles, said, “We have been operating in this country for a quarter of a century. In which time, our business and growth have risen tremendously, and India has evolved to be a world-class hub of manufacturing and development. The love our iconic brands have received from millions is humbling and I am excited about the new products we have planned to introduce this year. 2023 will see a whole range of new 2-wheelers that cater to evolved riders through high quality and performance.”
To mark this key milestone for the Piaggio Group and currently on a special visit to India, Davide Zanolini, Executive Vice President of Marketing & Communication at Piaggio Group said, “Piaggio has been amongst the key auto mammoths in India who shaped the mobility fabric of the country. We have a rich heritage of iconic brands like Vespa, Aprilia and Ape in India which are loved by millions in the country. As we continue to evolve and define India’s two and three-wheeler industry, our focus for the future is quite clear. I am truly excited about the future of Piaggio in India.”
Piaggio entered India in 1998 with its commercial 3-wheelers under the Apé brand. In 2012, it disrupted the scooter market with the introduction of its iconic Vespa line of luxury scooters and advanced 125cc and 150cc engines; capacities unheard of then in the scooter segment in India. The company created the performance scooter genre in 2016 with the introduction of the Aprilia SR 125 and 150. In 2021, it introduced India’s first line of maxi-scooters with the Aprilia SXR 125 and SXR 160. Currently, the company also sells fully built units of the Moto Guzzi V85 TT and the Aprilia 660 and 1100 range in India. The company also has plans to enter the mid-size segment of performance motorcycles in India with Aprilia.
