TVS Apache Turns 20, Races Past 6 Million Global Riders

TVS Motor Company (TVSM), a two and three-wheeler manufacturer, is celebrating two significant milestones for its premium motorcycle brand, TVS Apache - the brand’s 20th anniversary and the trust it has garnered of over 6 million customers worldwide. 

Expressing his gratitude on these milestones, Sudarshan Venu, Managing Director, TVS Motor Company said, "We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family - our engineers, designers, factory teams, dealers, suppliers, and partners - who push the limits of innovation every day.”

Forged from 43 years of TVS Racing heritage and inspired by the track, TVS Apache embodies the essence of high-performance motorcycling, agility, innovation, and the quintessential rider’s spirit. Over the years, TVS Apache’s popularity has soared across key global markets like in Asia (Bangladesh, Nepal), in LATAM (Colombia, Guatemala, Mexico, Honduras), and in Africa (Guinea region). Beyond these markets, TVS Apache also has a growing presence in Europe (Italy).

The launch of the TVS Apache in 2005 marked a significant milestone for the brand, introducing the Apache 150 as its first model.

• This motorcycle was designed to cater to the growing demand for performance-oriented motorcycles in India, and its introduction signalled TVS’s entry into the premium segment of the market.
• TVS Apache is the first Indian two-wheeler brand to offer factory customisation, (Build-To-Order) BTO option.
• Its global community of 6 million race enthusiasts showcases the incredible trust placed in the brand.

It operates on two platforms: Apache RR (race-focused) and Apache RTR (street-performance) - Both series draw from TVS Racing’s motorsport legacy, delivering cutting-edge technology and performance.

Commenting on the milestone, Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60-lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences.”