Rolls-Royce Motor Cars has officially launched the Cullinan Series II in India, a pivotal moment for the marque's presence in the Asia Pacific region. The new Series II builds upon the success of the original Cullinan, introduced in 2018 as the world's first super-luxury SUV. Known for attracting a younger, more diverse clientele, the Cullinan has since become the most requested model in the Rolls-Royce portfolio.
Technological Advancements and Bespoke Design
The Cullinan Series II introduces a series of technological upgrades, new materials, and design refinements. Rolls-Royce’s Bespoke program has also expanded, allowing for greater personalisation. The vehicle embodies a perfect blend of rugged off-road performance and refined luxury, continuing to offer the signature “magic carpet ride” experience even in challenging terrains.
Enhanced Features and Urban Appeal
One of the significant updates in the Cullinan Series II is its increased focus on urban usage. As more Rolls-Royce clients are based in major cities and prefer driving themselves, the new model integrates features designed to enhance city driving. Key exterior updates include vertically-styled daytime running lights inspired by illuminated skyscrapers, while the interior features a new pillar-to-pillar glass dashboard and an illuminated fascia with a Cityscape graphic.
Advanced Infotainment and Connectivity
The Cullinan Series II now offers enhanced connectivity, with up to two streaming devices linked to rear-seat screens, a Wi-Fi hotspot, and the ability to pair Bluetooth headphones. The 18-speaker Bespoke Audio system has been upgraded with a 1,400-watt amplifier, turning the vehicle into a subwoofer, delivering an unmatched auditory experience.
Pricing and Availability
Pricing for the Cullinan Series II in India starts at Rs. 10.5 crore, while the Black Badge version begins at Rs. 12.25 crore. The first customer deliveries are expected by Q4 2024. Rolls-Royce vehicles are fully customisable under the brand’s Bespoke program, ensuring each Cullinan is unique to its owner’s preferences.
Commenting on the launch of Cullinan Series II in India, Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars, stated "The debut of Cullinan Series II in India represents a significant milestone for Rolls-Royce in the Asia Pacific region. Since its original launch in 2018, this remarkable motor car has attracted a younger and more diverse group of clients, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio. Cullinan Series II integrates new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke.”
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