Royal Enfield Launches Its First-Ever Women’s Apparel Range In India

BW Online Bureau Jun 15, 2020

Royal Enfield has announced the launch of its first-ever apparel and riding gear range, exclusively for women in India.

Available online at its e-store and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata, this concise first collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts, and jeans. The value for money apparel range priced from INR 700 to INR 14000, has been crafted keeping in mind the riding habits of our female customer and the varied weather conditions across the country.

Taking inspiration from the ‘motorcycling way of life’, the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration.

Speaking about the newly launched lifestyle apparel range for women, Puneet Sood, Head – Apparel Business, Royal Enfield said, "Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women's riding gear and apparel and aim at enhancing the motorcycling experience for women riders’”

To celebrate the launch, Royal Enfield apparel will bring the powerful stories through a digital campaign, of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place. The digital campaign #DeedsNotWords will kick off on June 16.

This concise first collection is anchored by a clutch of riding jackets & trousers with a complement of t-shirts, shirts and jeans. The riding jackets were crafted keeping in mind the riding habits of our consumers and the weather. There are a summer mesh suit and a three-layer all-weather riding suit (both available as separates). The highlight though is a coated cotton jacket with leather details. In addition, there are a few classic leather jackets with facilities for armors to be inserted and enhance the motorcycling experience. An assortment of leather gloves completes the offering.

In essence, this collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place.

The range includes:

● Cotton Riding Jackets priced at INR 5800

● Summer Mesh riding jacket priced at INR 7000

● Riding three layer; all-weather riding jacket priced at INR 14000

● Summer Mesh riding trouser priced at INR 6500

● All-weather riding trouser at INR 9500

● Summer riding gloves at INR 2500

● Leather riding gloves at 3300

● Full face helmets at INR 3700

● Open face helmets at INR 2700

● lifestyle leather jackets at INR 9900-10900

● T-shirts priced at INR 700-1100