Shell Launches Upgraded Portfolio Of Advance Motorcycle Oils

Automotive lubricants manufacturer, Shell Lubricants has unveiled its upgraded portfolio of Advance Motorcycle oils that offer advanced performance and a superior riding experience to its consumers. The company launched the upgraded portfolio in a limited-edition packaging featuring brand ambassador Shahid Kapoor, continuing their partnership on the Rukna Mushkil Hai brand campaign. Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine oil.  

The company says that the new Shell Advance AX7 Synthetic Technology oil offers consumers an extra smooth ride with its innovative Flexi Molecule Technology, ensuring the most effective power transfer from the engine to the wheels. The upgraded Shell Advance AX5 premium mineral oil boasts refreshed Active Cleansing Technology and enhanced specifications, providing effortless starts.

Introducing the new and improved Shell Advance range, Amit Ghugre, Chief Marketing Officer of Shell Lubricants India, said, "Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils”.

Unveiling the range, Shahid Kapoor, Brand Ambassador for Shell Lubricants India, said: “I am excited to partner with Shell Advance on the upgraded portfolio that promises Extra Engine Life and Extra Smooth Rides. These new products will truly make it “Rukna Mushkil Hai” for us as we embark on adventure rides exploring this beautiful country.”

The newly launched range will be available across all Shell Advance workshops and retail outlets across India.