Yamaha Motor Celebrates 69 Years Of Operations Globally

The Japanese 2-wheeler manufacturing giant, Yamaha Motor Co. (YMC), today celebrated its 69th Foundation Day along with its subsidiaries across the globe. At the back of a rich racing heritage, numerous innovations, and a dedication to producing exciting, stylish, and sporty products, India Yamaha Motor with its Blue Streaks riding community collaborated with the NGO - SMILE Foundation for a heartening initiative to support the underprivileged children.

On 7th July, the Blue Streaks riders will visit the schools operated by the NGO in 12 cities, interact with the students and provide essential educational materials like notebooks, pens, and pencils. Furthermore, these riders will take exclusive sessions to educate the children on basic road safety measures, emphasizing the importance of wearing helmets, understanding traffic signals, and following pedestrian rules. This endeavour is aimed to instil a sense of road safety awareness, contributing to the overall growth of the children and nurturing a future generation that is aware and more responsible towards traffic obligations.

Alongside, the company’s dealer network, on behalf of the India Yamaha Motor, extended the celebrations of Yamaha Day 2024 to customers by inviting them to the showrooms and hosting a cake-cutting ceremony for them, thanking them for their trust in the brand. 

Speaking on the occasion, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “The completion of 69 years of Yamaha is indeed a significant milestone for a company that has stayed at the forefront to bring out the joy of pure motorcycling for more than 6 decades now. During this spectacular journey, Yamaha has earned the trust and admiration of millions, which forms the cornerstone of our continuous growth and innovation. As we look back on our journey with pride, we also look forward with renewed commitment in line with the theme for this year, to deliver unmatched customer experience, at the back of inventive products that are performance packed, raising adrenaline levels.”