Tata Motors Launches Altroz website

Tata Motors has launched a special preview website for its premium hatchback, ALTROZ ahead of the planned schedule to provide a glimpse of it in its run-up to the commercial launch preparations. The website launch was triggered by the overwhelming response received for the website which garnered more than a lakh visitors within 24 hours of going live.

The website for Altroz, began revealing itself gradually as more and more visitors came to the website. The site was to go fully live when it gets 100,000 visitors which was expected to take a few days.

Speaking on the occasion, Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “Right from the unveiling of its concept at the Auto Expo last year, the Altroz has been a keenly followed product from our stable and the fact that we had to launch the website early due to such an encouraging response only validates that further. We hope the newly-launched website will continue to whet the curiosity of our followers and stakeholders alike by sharing timely information about the car, in days to come.”

The new website captures the IMPACT 2.0 design cues and gives the visitors a sense of what to expect when the car is finally launched in the market.

After being revealed as a concept at the Auto Expo 2018, the near-production version of the car was shown at this year’s Geneva International Motor Show (GIMS). The Altroz is the second product to be designed under IMPACT 2.0 Design language. It aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. With the Altroz, Tata Motors is all set to enter the premium hatchback segment in India