Tata Motors Launches Curvv At An Introductory Price Of ₹ 9.99 Lakh

Indian automotive manufacturer, Tata Motors has launched the mid-size coupe SUV Curvv at a starting introductory price of Rs. 9.99 lakh. 

The company has launched the Curvv in three engines options, all provided with an Advanced Dual Clutch Automatic Transmission. With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel.

Available in six distinct body colour options - Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue, the Tata Curvv will be offered in Accomplished, Creative, Pure and Smart personas.

Tata Curvv Introductory Prices (Ex-Showroom Delhi) are mentioned below:-

Curvv introductory prices are applicable only for bookings made till 31st Oct 2024.

According to Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility “Launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognised globally and has only been available in premium categories. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer. Furthermore, the first in industry EV and ICE price parity has also positively impacted their sentiments. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering.”

The Curvv’s sporty coupe design seamlessly merges with the robust stance of an SUV. Features include connected tail-lamps, 18” alloy wheels, a voice assisted panoramic sunroof with mood lighting, first in segment Flush door handles and a signature welcome and goodbye function.

The Curvv offers ADAS Level 2 with 20 functionalities, including adaptive cruise control, lane keep assist, traffic sign recognition along with a comprehensive ESP and a 360-degree Surround View System. The SUV also features six airbags, electronic stability program, and Electronic parking brake with Autohold.

The interior of the Curvv is a testament to luxury, featuring First in segment powered tailgate with gesture control, Best in class boot space of 500 L, ventilated front seats, a 6-way powered driver seat, and a 60:40 split rear seat with recline.

The Curvv is outfitted with cutting-edge technology such as first in segment 31.24 cm (12.3") touchscreen infotainment system by HARMAN™, 26.03 cm (10.25”) Digital instrument cluster, wireless smartphone charging, and iRA connected car technology.

The Curvv offers multiple powertrain options including the new Hyperion gasoline direct injection engine, a 1.5L KryoJet diesel engine, and a 1.2L Revotron petrol engine. It features multi-drive modes, paddle shifters, Smart E-shifter and a 7-speed dual-clutch automatic transmission as well as a 6 Speed Manual transmission.

Created on the new, revolutionary Adaptive, Tech-forward, Lifestyle Architecture - ALTAS, it provides for the Curvv to come with a variety of powertrain options, ample interior space, and comprehensive safety features, making it a versatile and well-rounded choice for drivers seeking both reliability and innovation.  With safety being sacrosanct for Tata Motors, this platform enables the car to be equipped with Level 2 ADAS features. These technologies are complemented by a high ground clearance and superior approach, departure, and ramp-over angles, making ATLAS capable of handling demanding environments with ease.

1.2 L Revotron Petrol engine: The 1.2L Revotron petrol engine offers a proven turbocharged powertrain that excels in performance whether navigating city streets or cruising on the highway. Complementing this engine are multiple drive modes—Eco, City, and Sport—that are adapted to various driving conditions. The vehicle also features paddle shifters and a Smart E-Shifter for the DCA. The 7-speed DCA highlights include a wet clutch with active cooling technology, auto park lock, machine learning capabilities, shift-by-wire technology, and a self-healing mechanism.

1.5 L KryoJet Diesel engine: The 1.5 L Kryojet Diesel engine powering the Curvv is a new Diesel engine from Tata Motors. It has best in class power, torque and fuel efficiency in the category providing unmatched convenience and is also the only diesel engine in its category to feature passive SCR technology, which reduces emissions without the need for AdBlue refills, providing best in class ease of maintenance. The first in segment 7-speed DCA with E-shifter includes multiple drive modes- Eco, City and Sport , a wet clutch with active cooling technology, shift-by-wire technology, self-learning capability, patented self-healing technology, and Auto Park Lock feature.