TVS Invests Euro 100 Million In Norton Motorcycle

TVS Motor Company, a two-wheelers and three-wheelers manufacturing company has made an investment of Euro 100 million in Norton Motorcycles. Norton Motorcycles is an England based sports motorcycle brand acquired in April 2020. TVS has already set up a brand-new facility at Solar Park, Solihull, UK, which also houses Norton’s new state-of-the-art manufacturing facility where they build British bikes in England using traditional hand-crafted techniques. 

The deal will lead to a launch of a re-engineered V4 SV and 961 Commando with some other electric vehicles for the global market.

UK Prime Minister Boris Johnson has made a statement on the same, he quotes, “Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.” 

Sudarshan Venu, Joint Managing Director of TVS Motor Company said, “TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando. A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain. The investments, spread over the next few years, will result in an exciting range of products for the global market.”