The Most Ignored Painting: Volvo Cars India Paints A New Message

Just as art deserves our attention, so does safety. Let’s not overlook what’s right in front of us. Whether it’s a painting or a zebra crossing, the message is clear: what’s ignored can make all the difference

At Volvo Cars India, safety is more than just a priority. Over the years, they have pioneered advancements that protect passengers and pedestrians alike. Yet, one challenge remains persistent: the tendency to ignore essential safety measures. To address this, they have sought a unique collaboration with Dr. Subodh Kerkar, one that merges the power of art with the message of safety. 

Dr. Subodh Kerkar’s story is as inspiring as his art. A former doctor in Goa, Dr. Kerkar traded his stethoscope for a paintbrush, embarking on a journey to explore his passion for creativity. Today, he’s a celebrated artist whose works speak volumes about nature, life, and human emotion. But one story stands out—the story of his most ignored painting.

The Most Ignored Painting

This painting, ironically, does not reside in a museum, nor does it sit on any gallery wall. Instead, it exists as a stark reminder of how vital messages are often dismissed. Much like a zebra crossing, this artwork represents the crucial yet frequently ignored elements of safety that save lives. It depicts the stark reality of painting a zebra crossing at night, only to witness it vanish beneath a sea of vehicles the next morning. This powerful visual serves as a stark reminder of how these vital lifelines for pedestrians are frequently disregarded. 

The zebra crossing is more than just a painted strip on the road—it’s a lifeline for pedestrians and the collaboration with Volvo Cars India amplifies this message. 

"Our partnership with Dr. Kerkar brings together art and advocacy. Through his creativity, we aim to highlight the importance of safety in a way that engages and resonates with people. Art has the power to move people, to make them pause and reflect. And when paired with a vital message like road safety, it can inspire meaningful change." said Jyoti Malhotra, Managing Director of Volvo Cars India.

So, the next time you approach a zebra crossing, take a moment to appreciate its role in ensuring pedestrian safety. The message is clear: don’t overlook the things that matter. 

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Utkarsh Agarwal

BW Reporters The author is the Editorial Lead of BW Auto World

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