TVS Racing Opens Virtual Motorsport Experience Centre At KidZania, Noida
After introducing its experience centre at KidZania, Mumbai, TVS Racing has unveiled its state-of-the-art TVS Racing zone at KidZania Noida with an objective to open the world of motor racing to the racers of the future.
To further up its ante, TVS Racing has announced its first virtual championship at KidZania. This two-month-long championship will be based on the participation and performance of young riders on the racing simulators, assembly zone and design challenges at the TVS Racing experience centres.
To introduce and promote racing culture in young minds while breaking myths and stereotypes about motor racing, TVS Racing introduced a tailored and curated experience zone for new riders aged between 4 & 16 years. The TVS Racing experience zone at KidZania will offer a slew of interactive learning areas, knowledge sharing sessions and a mini track race arena. 
Speaking on this partnership, Sudarshan Venu, Managing Director of TVS Motor Company, said, “TVS Racing has propagated and championed racing in India for over four decades. We are excited to further expand safe yet thrilling racing to customers around the world.”
As a first in India, TVS Motor marks its foray into curating an experience zone at KidZania, with an aim to train and improve the riding skills of young riders, further instilling the maturity of understanding that racing is meant for the tracks.
Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. In line with this, we have launched our first ever TVS Racing virtual championship for these kids, to experience the world of motor racing at KidZania and get the opportunity to explore it in-depth."
TVS Racing Virtual Championship will be a two-month contest at KidZania, where 20 performers from each location will compete for the top 3 positions at the grand finale. The grand finale will witness the contenders compete in a new set of challenges, including brand-new track simulations, a timed assembly task, and a design challenge with a new theme
Expressing his enthusiasm at the launch of the experience centre at KidZania Delhi NCR, Rahul Dhamdhere, Chief Marketing Officer of KidZania India said, “TVS Racing Experience Centre will provide an unparalleled opportunity for budding racers to step into the shoes of a racer. Following the edutainment path of KidZania, visitors at the TVS Racing Experience Centre can look forward to an engaging and educational experience that teaches them the importance of teamwork, strategy, and discipline in the world of racing.”
The TVS Racing Experience Zone will put on offer the following-
♦ TVS Apache RR 310 Assembly arena
♦ TVS Apache RR 310 Design Studio to design your bike using cues, understanding the assembly lines, and using kits basis the given guidelines
♦ TVS Racing Racer including Simulator Experience, and a riding license from the riding school
♦ TVS Racing Racer @ Racetrack on an exclusively developed motorcycle
♦ Riding gear including Helmets, Gloves and riding jackets and merchandise including t-shirts for the young riders
