Yamaha Announces Hideki Fujiwara As New MD Of YMRI

Yamaha announces Hideki Fujiwara as the new Managing Director of Yamaha Motor Research & Development India (YMRI) Pvt Ltd from Feb 1st, 2020. He is replacing Yasuo Ishihara for this role.

Fujiwara began his professional journey with Yamaha Motor Co., Ltd. (YMC), Japan in the year 1989. In his 30 years of experience at Yamaha, Fujiwara has played a significant role in developing a strong R&D structure and driving Yamaha’s long term growth strategy. His major accomplishments in Yamaha include Project Chief of Engine Design of YZF-R1 (2004, 2007 & 2009) and Project Leader of YZF-R1 (2015).

Fujiwara has made exemplary contributions in the designing of 4 stroke Engine Parts, New Engine Layout for production models like YZF-R1 in 2004, YZF-R1 in 2007 and YZF-R1 in 2009. The other key projects handled by him at YMC, Japan are the Cost Innovation project (2009-2012) and Advanced Development of Engine and Vehicle Control (2014-2019).

His assignments with YMRI for the coming years will include Concurrent engineering, Cost innovation to Value creation along with developing skills of local staffs.

Fujiwara is a graduate in Mechanical Engineering from National Institute of Technology (KOSEN), Nara College, Japan. He is a passionate motorcyclist, loves collecting & playing guitar and is also part of a music band in Japan.