Greaves Electric Mobility (GEMPL), the e-mobility business of Greaves Cotton, has achieved over 1 lakh retail sales of its brand Ampere electric 2-wheelers in FY23. In the year, Ampere has more than tripled registrations in Vaahan.
Ampere's product portfolio includes Zeal, Magnus and Primus. The latest addition to the company's portfolio is the new Primus electric scooter, which meets the demand of a high-speed, digitally connected scooter by discerning millennials.
In addition, the Company's extensive pan-India dealer network across Tier 1 to Tier 4 markets has played a pivotal role in its growth in the EV segment.
Speaking on this growth journey, Sanjay Behl, CEO & Executive Director, GEMPL said, “We are very proud by the continued success of the Ampere electric two-wheeler portfolio, which has become a leading electric scooter in India and in catalysing EV adoption of 2 wheelers in the Country. It is a testament of the Company’s relentless focus on product quality, customer connect and an expansive sales and service network. Ampere has been one of the early entrants in the EV industry in India and we will continue to be among the foremost leaders with continuous product innovation and focus on quality.”
Ampere Electric 2 wheelers has also collaborated with Royal Challengers Bangalore as their Official EV Partner for their ongoing T20 season and will award the electrifying RCB player of every home game a limited edition RCB themed Primus. Additionally, Ampere & RCB will have a first-of-its-kind cheer squad called the “Ampere Take Charge Squad” and will wear sustainable, yet cool attire made of upcycled, recycled, and repurposed materials.