BMW Group India Sees 51% Sales Growth In Q1 2024 At 3,680 Units
In the first quarter of 2024 (January – March), BMW Group India delivered 3,680 cars (BMW and Mini) and 1,810 motorcycles (BMW Motorrad). BMW sold 3,510 units and Mini 170 units.
BMW Group India recorded a 51 per cent growth in car sales in Q1 (BMW + Mini), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles. Models like the BMW X7, BMW X3, BMW X1 and BMW 3 Series were sold-out.
On the sales performance, Vikram Pawah, President of BMW Group India, said, “Breaking earlier records, Q1 car sales achieved new heights with successful growth of +51%! Our firm leadership in the luxury electric car market remains undisputed thanks to the most diverse range of products. The exclusive BMW Luxury Class has also assumed a segment-leading position. Our key car models are at the top of their game and with significant new launches in the pipeline, we will raise the heat in luxury market.”
BMW Group delivered 211 units of electric vehicles in Q1 2024, registering a growth of 26 per cent. BMW i7 claimed prime position as the largest selling EV, reflecting the growing allure of sustainable mobility in flagship segment. The range of luxury EVs on offer - BMW i7, BMW iX, BMW i4, BMW iX1 and Mini SE - fuelled greater demand among customers. The much-awaited BMW i5 will be launched soon and will further augment the EV portfolio.
BMW Luxury Class sprinted ahead of others in its segment and registered tremendous growth of +152 per cent. The share of Luxury Class models such as BMW 7 Series, BMW i7, BMW X7 and the BMW XM contributed 20 per cent to total sales. The BMW X7 SAV claimed the spot of the number one Luxury Class model.
BMW Sports Activity Vehicles (SAV) contributed 54 per cent to sales and grew by 62 per cent. A stellar role in this performance belongs to the locally produced SAV models. The new X1 was the highest selling SAV with around 20 per cent share in sales.
BMW 3 Series, the highest selling BMW sedan, dominated a 16 per cent share in sales. It has become the class-leading executive sedan in its respective segment.
