Cars24 To Increase Female Workforce By 50% In 2024
An autotech player, Cars24, acknowledging the glaring underrepresentation of women in the traditionally male-dominated automotive sector, the company has committed to a significant improvement in internal diversity by targeting a 50 per cent increase in current female representation across its workforce.
At present, women and LGBTQ individuals constitute less than 20 per cent of Cars24's employee base. This pattern is similar across the automotive industry. To bridge this gap and cultivate a more diverse and inclusive environment, the company is implementing targeted strategies designed to empower all employees to realise their full potential. In addition to initiatives at its corporate headquarters, the company is actively recruiting and training women for frontline roles as well.
Currently, Cars24 has openings for various roles including customer experience, operations, marketing, product, front line staff etc.
Vikram Chopra, Co-founder & CEO of Cars24, underscores the strategic importance of diversity, and stated in press statement - "Diversity isn't just about reflecting the world around us, it's also about shaping the world to come. We envision a future built on the power of inclusivity, where every individual feels empowered to contribute their unique perspective and push the boundaries of innovation. Our journey starts with our employees – the architects of this future. By championing diversity, we're not just fostering a dynamic work environment, we're taking an important step towards creating a more equitable future. A future where every voice is heard, and every talent has the opportunity to flourish.”
Going beyond internal initiatives, Cars24 seeks to catalyse change across the entire automotive landscape. Presently, women represent only 1 in 5 dealership employees and a mere 7 per cent of the repair and maintenance workforce.
