Citroën Opens First Phygital Showroom In Nagpur

Citroën India has forayed into the central Indian region with the launch of ‘La Maison Citroën’ phygital showroom in Nagpur.

The new dealership will host the entire Citroën India range, which currently includes the new C5 Aircross SUV and the new C3.

Saurabh Vatsa, Brand Head, Citroën India, said, “We are thrilled to enter yet another crucial market in the country as the brand continues to extend its presence across India’s vast automotive landscape. The team looks forward to welcoming customers in Nagpur and help them get acquainted with our delightful products - the new C3 and the new C5 Aircross SUV.”

In addition to this, the dealership will also house L’Atelier Citroën for a range of after-sales services for customers as well.

L’Atelier Citroën is the company's after-sales workshop that offers innovative care and maintenance services for Citroën cars in India at customers’ doorsteps. L’Atelier Citroën also offers ‘anytime, anywhere’ access and pickup and drop services.

Pravin Chandak, Dealer Principal, La Maison Citroën Nagpur, said, “The Nagpur showroom will include a unique High-Definition 3D configurator along with the celebrated ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience.”

Among other things, Citroën car owners in Nagpur will have access to services such as Virtual Remote Diagnostics, Genuine Spare Parts availability within 24 hours, 180 minutes-RSA Guarantee, etc.