E2W Startup River Opens First Retail Store In Bengaluru

Bengaluru-based electric vehicle (EV) manufacturing startup, River has opened its first store in Bengaluru. 

The River Store is conceived and designed to provide customers a first-hand view of all the company's offerings including the Indie, accessories and merchandise. 

Aravind Mani, Co-Founder and Chief Executive Officer, shared in a press statement, “The River Store is an important aspect of our customer-first strategy. We plan to scale to over 100 cities in the next two years while ensuring great customer experience in both sales and service.” 

Spanning an area of 3400 sq. ft., the River Store at JP Nagar also houses a fully-fledged service center.

Vipin George, Co-Founder and Chief Product Officer, said, “The River Store is designed to tell the story of the brand River and experience the touch, feel and performance of our products. The River Store is going to be an important aspect of the brand experience that we have designed for our customers.”