Goodyear Lubricants Unveils New Engine Oil Products

Assurance Intl, under the official licensing collaboration with The Goodyear Tire & Rubber Company, has unveiled its new range of lubricants oil and extends distribution in South Asia, Southeast Asia, Australia and New Zealand markets.

As the automotive and lubricant industry experiences increased demand for more sustainable products, this upgraded line of engine oils will be produced with the latest technology and equipment from Assurance’s factory in the state of Haryana. 

Assurance has adopted a new approach to contribute to reduction in Carbon Footprint through a BSVI (EURO VI) compliant lubricants product line. This ensures a blend of technology and sustainability to promote the development, dissemination and diffusion of environmentally sound and modern methods. The latest range of lubricants are durable and sustainable ensuring no direct impact to nature by eliminating oil drainage and waste into soil.

Expected to launch in Mid January 2023, the product line will cater to all kinds of lubricant oil needs of commercial and passenger vehicles running on varied fuels and application categories. These span into engine oils, gear oils, greases, brake fluid, coolants, transmission oils, automatic transmission fluid, hydraulic oils, diesel exhaust fluid and other offerings.

In addition to the new range of engine oils, Goodyear Lubricants has also reinvented its new packaging with varied brand colours augmenting brand visual appeal which will be laddered into Entry, Mainstream and Premium product lines for customer’s ease. The product packaging will also use 15 per cent less plastic to help protect nature and improve longevity, reliability and performance to optimise customer experience at various touch points.

Speaking on the sustainable revolution, Sanjay Sharma - CBO & Vice-President - South-Asia of Assurance Intlsaid, "The new sustainable engine oils, such as Group III, IV and V base oil and premium quality additives, will significantly reduce the carbon footprint of vehicle users with the upgraded formulation and packaging. It will also enhance the driving experience while meeting the latest national and international standards.”

Assurance Intl will also expand its distribution and provide after-sales assistance to consumers in Australia, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Thailand, Timor– Leste and Vietnam markets.