Jeep India Launches A New Outdoor Campaign For Meridian

Jeep India along with Leo Burnett has launched a new and unique outdoor campaign, “What Potholes?”, putting the spotlight squarely on newly launched Jeep Meridian’s handling and independent suspension set-up.

The new Jeep campaign undertaken by Leo Burnett will see large hoardings bearing the question “What Potholes?” in bold letters with a minimalist design. The hoardings will be placed at strategic locations across Mumbai.

The company says that this campaign serves to demonstrate that the Jeep Meridian can make people's lives easier even when the roads are not.