Joy E-bike Restructures Distribution Dealer Model

Two-wheeler EV manufacturer, Wardwizard Innovations and Mobility will restructure its distribution-dealer model and establish 150 distributor showrooms at the district level in order to cement its relationships with Taluka-level Dealers. These showrooms will ensure efficient supply chain management for the distributors and dealers, and increase the ease of getting vehicles for customers.

The company currently has more than 600 touch-points in the country, and the process of establishing new distribution models aims to promote the high-performing taluka dealers to the next level of District Distributors. The number of distributors will vary basis population and demand in the district.

The decision has been taken by the management of the company where the opportunity of becoming a distributor would first be given to the existing dealers. 

Speaking about the decision, Yatin Gupte, Chairman & Managing Director of Wardwizard Innovations & Mobility, said, “Our loyal and high-performing dealers will be promoted as Distributors who will act like the frontline company representatives at the district level.”

The company currently has around 10 models in its portfolio in both high and low-speed categories.