Kia India Forays Into Certified Pre-owned Car Business; Launches 'Kia CPO'
Kia India has commenced its Certified Pre-Owned Car Business ‘Kia CPO’ for customers.
With exclusive Kia CPO outlets, the company intends to provide a new age experience to customers, in line with new car buying experience, that will allow them to sell, buy or exchange pre-owned cars, backed by hassle-free ownership transfers and customised finance options.
The company says that they will provide the industry-best warranty coverage & best Maintenance Programme on pre-owned cars. The cars sold through Kia CPO will get:
> up to 2 years & 40,000 km of warranty coverage
> up to 4 free periodic maintenances
Myung-sik Sohn, Chief Sales Officer, Kia India said, "With Kia CPO, we want to rewrite the rules of the game for the pre-owned car market. Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Our proactive approach of starting CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
Through Kia CPO, Kia India aims to offer exemplary services to customers by following a fair, transparent, and quick digital evaluation process to provide right price for their cars. The company has also introduced Industry best Digital Evaluation Mobile Application with real time data integration & scientific pricing suggestion.
Sohn further added, "We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with secure and instant payment transfer option."
All the Kia cars, certified and sold through Kia CPO, will have less than 5 years of age, 1 lakh km mileage, and would undergo comprehensive 175 point quality checks before being made available to customers. These cars will have no structural damage, a verified ownership and service history, and will be refurbished only with Kia genuine parts.
Kia CPO will be a one-stop solution for customers, ensuring peace of mind and an easy entry into the world of Kia. Non-Kia cars will also be made available to customers on an as-is-where-is basis.
Kia has aggressive plans to ramp up the CPO business in the country with 30+ outlets by the end of 2022. It has already established 15 outlets in 14 cities – Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur & Malappuram.
