Lectrix EV, the electric mobility arm of the legendary SAR Group, has launched its second electric two-wheeler LXS 2.O at Rs. 49,999.
The product provides a range of around 100 km in a single full charge, with a top speed of around 50 km/h and a lifetime battery warranty thereby alleviating any battery-related concerns.
The brand has redefined the traditional ownership model and is offering customers the option to subscribe to the battery separately. The customers pay almost 40 per cent less and get 100 per cent of an EV.
On the launch of their second product, Pritesh Talwar, President of EV Business at Lectrix EV, shared, “The consumers are getting a high-speed EV at the cost of a slow speed EV. This disruptive pricing strategy eliminates the need for heavy reliance on government subsidies, ensuring a sustainable and economically viable solution for both the OEM and customers.”Lectrix EV is the first OEM, particularly in India, to separate the battery from the vehicle and provide it to customers as a service.
He added, “The concept is simple yet transformative - By delinking the battery from the vehicle, and providing it as a service, the EV experience becomes more accessible and affordable for customers. When you compare our Battery on Subscription model to ICE vehicles, the advantages of the former are unmatched. The upfront cost of purchasing an ICE vehicle amounts to Rs 1 lakh, which is double the cost of our offering. Additionally, the monthly investment on petrol is on the rise, and this combined with the maintenance cost of an ICE vehicle are making our subscription plan more economical. The major challenges for EV adoption have been their high price and uncertainty around the battery and with this launch we have solved both these challenges.”