Lexus Records 14% Sales Growth In First Half Of 2024

Japanese luxury car maker, Lexus has reported a 14 per cent increase in sales during the first half of 2024 in India, fueled by robust consumer demand and strong market acceptance. The 'Make in India' flagship product, the ES, played a significant role, accounting for 55 per cent of total sales from January to June 2024

Since its inception in March 2017, Lexus has consolidated its position in India's luxury automotive sector, supported by local production initiatives and a carefully curated product portfolio. The growth in sales was particularly propelled by the SUV segment, which experienced a noteworthy 60 per cent rise as compared to the same period last year, primarily due to popular models such as the RX and NX. This mirrors a broader trend where the demand for luxury cars and SUVs has seen positive movement.

Commenting on the Company's sales performance, Tanmay Bhattacharya, Executive Vice President of Lexus India, stated, "The first half of calendar year 2024 has been pivotal for Lexus India, marked by growth and increasing customer trust in the brand. Our customer centric efforts like the newly introduced NX 350h Overtrail designed to enrich outdoor lifestyle and driving experience, the recently announced new comprehensive 8 years/160,000 km vehicle warranty has been curated for India as a mark of commitment and respect for customers confidence in Lexus quality, durability and reliability along with product acceptance has further built on the growth trajectory from last year”

Lexus India's current lineup includes models like ES, NX, RX, LX and the LM.