Lumax Auto Technologies Aftermarket Division Partners With Bluechem Group

This partnership is to give domestic customers in India automotive car care products for cleaning, service and maintenance across the domains of preventive and maintenance solutions, additives, car and bike care (PPF, ceramic, detailing products), diagnostic software, tools and equipment. The Indian car care products, services, and PPF market is estimated to be around Rs. 1025 crore in 2023, growing at a CAGR of 8.5 per cent per annum.

Sanjay Bhagat, Sr. EVP Head Aftermarket Division, Lumax Auto Technologies, said, "Lumax Group's strong business relationships with all major OEMs in India, combined with our collaboration with Bluechem, usher in a new range of robust products for the Indian market. We anticipate a bright future for our business and expect to achieve healthy growth at a CAGR of 40 per cent over the next three years."

In India, the company will introduce co-branded products distributed by Lumax Aftermarket through its network of 350+ channel partners and over 30,000 workshops located across India. This will begin with 30 SKUs and will keep growing. Bluechem will provide support through training, OEM approvals and joint marketing activities.

Nikhil Junnarkar, Director of South Asia and Regional Head, India, South Asia, Middle East and Africa, Bluechem Group, said, “This partnership aligns with our focus on enhancing consumer experiences. We are bringing world-class automotive care and maintenance products from Germany to India. The Bluechem Group will be introducing their entire range of automotive care and maintenance products in India.”