Mahindra Adventure Breaks Boundaries With TriNation Escape
Mahindra & Mahindra Ltd (M&M) is all set to bring back the adventure of a lifetime with the return of the TriNation Escape, a 3,000-kilometre overland expedition that winds its way through three countries, India, Nepal, and Bhutan.
Organised by M&M’s Mahindra Adventure brand, this 12-day expedition, comprising a convoy of 33 Mahindra SUVs, set off from Lucknow today. It will cross over into Nepal, and then Bhutan, before culminating in the Indian town of Siliguri on November 25, 2019.
According to Bijoy Kumar Y, Chief of Adventures, Mahindra & Mahindra Ltd., “Borders at the end of the day are nothing more than lines on a map. They don’t have to be barriers. Far from it, they can instead serve as gateways, enabling us to discover whole new cultures. Rather than push people apart they can in fact unite us in our curiosity about different places, peoples and ways of life. Through the TriNation Escape, we want to demonstrate that borders can exist without boundaries all while packing the dose of adventure our expeditions have come to be known for.”
The convoy of Mahindra SUVs will crest soaring mountain passes, stop off at quaint hillside villages, cross bustling cities, and historic capitals so that participants can immerse themselves in a town or city’s cultural essence.
Crossing two international borders, exploring new places on four-wheels, the TriNation Escape will be as much about breaking down mental boundaries and cultural stereotypes, as crossing physical borders. A 12-day road trip across three countries will surely create memories that participants shall remember for a lifetime.
