Mahindra Sells 40th Lakh Unit of Tractor Over 60 Years

Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, recently sold the company's 40th lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors.

Having rolled out its first tractor in 1963 through a partnership with International Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit production mark in 2004 and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit production milestone, followed by the 3- Million mark in 2019. Just 5-years later in FY’24, Mahindra Tractors sold its 40th lakh tractor. Throughout the financial year, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Hemant Sikka, President of Farm Equipment Sector at Mahindra & Mahindra, said “Driven by our purpose of transform farming and enriching lives, we take great pride in selling our 40th lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of the Mahindra Tractor all in the same year.”

Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a network of over 1200 dealer partners across India.

Adding to this, Vikram Wagh, Chief Executive Officer of Mahindra Tractors, said, “While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to Rise.”