Maruti Suzuki Baleno & Swift Leads Digital New Car Market: CarLelo Report

An online new-car retailing platform, CarLelo (a Capri Loans Venture), has released its latest report highlighting Maruti Suzuki Swift and Baleno as the top choice for customers buying new cars online.

The data reveals that during the last quarter of 2023, the company experienced a surge with 6,227 inquiries for the Maruti Suzuki Swift and 2,421 for Baleno.

The report has highlighted that both Maruti models have captivated the growing demand of online new-car buyers nationwide, generating an unprecedented increase in bookings and inquiries. 

The company has recently recorded a significant 300 per cent increase in bookings of new cars in CY2023. Having an online user base of over 5 lakhs, month on month, the company has seen a persistent and strong interest in Maruti vehicles throughout the year.

Since its inception in 2005, the Maruti Suzuki Swift has seen an overall sales figure of one million units, showcasing its dominance in the market. In 2023 alone, 73,090 units of the Swift were sold. 

Despite automatic variants typically garnering less attention in this category, the Swift stands out with its mileage figure of around 22 km/l, a factor that attracts many consumers. 

For those seeking a slightly more premium alternative in the hatchback segment, there is the Maruti Suzuki Baleno. Introduced back in 2015, the product has sold 2 million units to date. According to a recent report by the Federation of Automobile Dealers Associations (FADA), premium hatchbacks experienced a notable surge of 18 to 20 per cent in CY23. 

Gaurav Aggarwal, Founder and CEO of CarLelo, stated, “We have noticed an increasing trend of people booking new Maruti Suzuki cars online. Tier-1 cities are at the forefront of this shift, highlighting the inclination of urban dwellers to use the Internet for a new car purchase. We aim to bridge the gap for car buyers via technology. We have also discovered that India’s younger generation has transitioned to online car buying, dedicating their time for online research and exploration before finalizing their car choice.”

CarLelo has experienced a five-fold surge in new car inquiries, largely fueled by Millennials and Gen Z, who show a strong preference for digital car purchases.