Mercedes-Benz Appoints City Star As Local Partner In Raipur

Mercedes-Benz India has announced it has appointed City Star as its new dealer partner in Raipur. City Star will be Mercedes-Benz’s local partner in Raipur. The existing 3S outlet, operated by the newly appointed partners is strategically located in the automobile belt of the city, providing easy access to the customers in the city and adjoining areas. City Star will be operationalized under the leadership of Sunil Madhyani, Managing Director, City Star.

Martin Schwenk, MD & CEO, Mercedes-Benz India said, “For Mercedes-Benz India, emerging Tier 2 markets like Raipur are future growth engines and provide an opportunity to create a new customer base for the brand. The customers in these markets are affluent, well-traveled, highly aspirational and have a penchant for owning luxury brands like Mercedes-Benz. The appointment of a local partner in Raipur reiterates our renewed focus on the market and the continued patronage of Mercedes-Benz brand. Appointment of a local partner also gives us a better understanding of the customer requirement and also higher flexibility and faster decision-making, leading to sharper focus on customer-centricity. With City Star, we are confident of continuing our ‘go-to customer’ approach with the discerning customers of Raipur.”

Sunil Madhyani, Managing Director, City Star said, “We are glad to partner with the world-renowned Three-pointed star and be a part Mercedes-Benz’s growth story in the country. At ‘City Star’, we share the same value as Mercedes-Benz India. With a stronghold in the Raipur region, we are confident that we will be able to customer service and customer delight as a competitive differentiator and together, we are committed to set the standards in service excellence in this region. The outlet is a perfect mix of style, luxury, form and we look forward to welcoming our customers and fans of the brand here.”