Mercedes-Benz Launches ‘Premiere Express Prime’ Service

Mercedes-Benz launches an innovative service program ‘Premiere Express Prime’. This initiative aims at enhancing the customer’s ownership experience, thus making the after-sales experience as a key differentiator in the luxury car segment.

Premier Express Prime is an “efficiency focus” initiative from Mercedes-Benz, which enables complete servicing of a Mercedes-Benz in three hours. This concept is made possible due to dedicated infrastructure within the service center comprising of dedicated bays, dedicated tools & equipment, and dedicated special tools A dedicated team for ‘Premier Express Prime’ comprising of one Team Leader and two Certified Maintenance technicians’ makes the quick servicing turnaround possible. This service is now available in Bengaluru and will roll out soon in Delhi, Mumbai, Hyderabad, and Ahmedabad. Premier Express Prime, however, excludes major service and repairs, warranty repairs or service on specialty AMG vehicles.

Customers benefit by having their average service time for maintenance of vehicles reduced drastically. Further, there is reduced effort for the customer as they have to travel to the service center only once for the service of the vehicle.

Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India commented, “The long term success of an automotive brand, especially in the luxury car segment in India, is decided on service excellence and hassle-free ownership experience provided to the customer. Mercedes-Benz believes in winning customer loyalty through delightful, exclusive and outstanding service experience. With the launch of ‘Premiere Express Prime,’ we aim to reduce the turnaround time of servicing a car to 3 hours, thereby saving precious time for our customers who have a busy lifestyle. After-sales is a key element in our growth strategy in India and we are confident this initiative will help us build on the trust we have acquired from our customers over the decades. In the year 2020, “Efficiency focus” and “Retention offensive” are the key strategies for Customer Services”