Pure EV Launches Its First Electric Motorcycle Etryst 350

Electric two-wheeler manufacturer, Pure EV has launched its first electric motorcycle - Etryst 350. Inspired by the ‘Make in India’ initiative, the flagship motorbike is completely designed, developed and manufactured in the country. 

The organisation has started commercial sales at key outlets across Pan India. Etryst 350 has been launched at an ex-showroom price of Rs. 154,999 across India. 

Etryst 350 has been designed and developed at Pure EV’s technology development and manufacturing centre in Hyderabad. 

The bike boasts a top speed of 85 km/h, delivering on par ride experience with most internal combustion engine (ICE) motorbikes. On a single full charge the delivers a range of 140 km. The vehicle is powered by a 3.5 KWH patented battery which is AIS 156 certified and developed in-house by Pure EV

The entire product engineering has been done to provide a very stable ride experience even at speed of 85 km/h and to deliver pickup and torque at par with premium ICE motorcycles.

Highlighting the technological aspects of the developed product, Rohit Vadera, Chief Executive Officer of Pure EV, said, “The launch of this high-performance motorcycle would be a demonstration of PURE EV’s significant learnings in the powertrain design and development at our R&D centre. We are confident that the product will deliver a highly competitive performance with respect to the existing range of 150 cc premium ICE motorcycles.”

He further added, "We are launching the model in metros and Tier 1 cities first before gradually expanding the offering at all outlets pan India. The motorcycle is launched at an entry price point for the experience of a premium electric motorcycle.”

The company says that the unique aspect of this motorcycle is the battery, which is designed to work under tough environmental conditions. Pure EV will be offering a five year/ 50,000 KMs warranty for the in-house designed battery. Etryst 350 can adapt to any Indian terrain. It can be used for daily commutes and will go on sale in cities as well as towns. 

The company, with its latest product, aims to specifically target the country’s youth alongside those yearning for a high-performance electric motorcycle at an entry level price point.

Pure EV has over 100 premium Dealership outlets network across pan India and is further expanding its footprint across all the leading cities and towns pan India.