Industrial lubricants & oil manufacturer, Shell has added a new product to its passenger car motor oils portfolio – Shell Helix SP HX8 0W-20. This fully synthetic, BS VI compliant, engine oil is designed for modern turbocharged engines, and is being launched in an collaboration between Shell and Marvel Heroes Unite.
Shell Helix HX8 SP 0W-20 is formulated with Flexi Molecule Technology that continuously adapts to engine conditions, to ensure more protection. Shell Helix HX8 SP 0W-20 is specially designed for modern turbocharged petrol direct injection (TGDI) engines to protect against damaging low speed pre-ignition (LSPI).
Speaking at the launch, Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “We expect the Helix SP HX8 0W-20 segment to become consumers' primary choice in the next few years, based on both OEM recommendations and a need for more fuel-efficient lubricants. With this product launch, we are strategically investing in future demand creation, while bringing an exciting consumer brand collaboration with Marvel to the consumers”.
Shell Helix HX8 SP 0W-20 has been introduced in India with the latest API engine oil standard for passenger car motor oils that aim to meet the demanding needs of turbocharged petrol direct injection (TGDI) engines, the use of which is increasing because of the need to reduce environmental pollution and fuel use.
The collaboration offers motorists a chance to win exclusive Marvel prizes* on purchase of every 3L and 3.5L Shell Helix HX8 0W-20 packs across nearest Shell branded workshop or retail outlet.
Shell Helix HX8 is available nationwide at MRP of Rs. 2730 for 3.5L pack.