Solis Yanmar To Launch Three New Tractor Models In Turkey
Tractor manufacturer, Solis Yanmar has been significantly expanding its market presence not just in India but across the globe. After making a grand debut in 2013 in Turkey, the tractor company has now become the fastest growing tractor brand in Turkey.
Banking on the 100 years of Japanese technology experience, Solis Yanmar is now fully prepared to remain ahead of the competition and expand its compact tractor range with the launch of three new models in up to 30 HP segment in Turkey.
Equipped with proven Japanese technologies, the tractors are expected to raise the performance bar in the local tractor market. The company also recently unveiled the Solis 75 HP CRDi tractor in the Izmir & Konya National fairs held in February & March 2022 respectively.
Sharing his thoughts on the growing market performance, Raman Mittal, Joint Managing Director, Solis Yanmar, said, “The Turkish market has a huge demand for tractors between 30-90 HP making our Solis 50 & Solis 90 to be the star products for us. Our S26 model has 88 per cent market share in the calendar year of 2021 and overall we have captured 8 per cent market share in Turkey.”
Turkey is the world’s 4th largest tractor market with 70,000+ tractor sales annually and Solis Yanmar offers more than 10 models and 20+ variants for the Agricultural & Compact tractor category in less than 100 HP segment in Turkey.
Solis entered into a strategic partner with Yanmar Turkey Makine a.s. in 2017 to set up an assembly plant & tractor distribution operations in Izmir, Turkey. The state-of-the-art facility is equipped with superior tools and techniques to roll out more than 3,000 units locally in a year.
