Steelbird International is sponsoring the 56th Nehru Senior Hockey Tournament 2019 to be played at MDC National Stadium, New Delhi between November 14-25. A total of 13 teams will participate in the championship. Punjab National Bank, Punjab & Sind Bank, Air India, Indian Air Force, Army XI, and Combined University have been given direct entry to the quarter-final stage. The winners will get Rs 2 lakh, while the runners-up squad will be awarded Rs 1 lakh as the cash prize.
The tournament is organised by Jawaharlal Nehru Hockey Tournament society. What prompted the birth of the Society is an interesting story, worth recalling, though briefly. The shock defeat of the Indian team in 1960 Rome Olympic final to our archrivals Pakistan, breaking the country’s longest chain of success in Olympic Games since 1928, brought a guild of Hockey lovers and Olympians, who had put their collective ideas for the revival of the National game, formed the Society in 1964, named after the sports-loving country’s first Prime Minister, Pt. Jawaharlal Nehru. Persons in high positions in the Union Government immediately came forward to give the Society a proper shape, and identity and also a system by heading the nascent organisation.
Steelbird International has been at the forefront of supporting sports activities as it helps develop a competitive spirit in youngsters. "We are proud to be associated with them as our focus on helping the country get the best of sports talent. Hockey being our national game requires constant efforts from the corporate and it is our humble way to tell the Hockey enthusiasts that Steelbird will always be there to support the game," says Manav Kapur, Executive Director, Steelbird International. The company is continuously increasing its market penetration and registering phenomenal growth in the domestic market and as well as on export fronts.