Tata Motors Domestic PV Sales Drops By 58%

BW Online Bureau Sep 02, 2019

Tata Motors Limited has announced its sales in the domestic & international market, for the month of August 2019, which stood at 32,343 vehicles, compared to 62,688 units during August 2018.

According to Mr. Girish Wagh, President, Commercial Vehicles Business Unit, Tata Motors Ltd., "Subdued demand sentiment due to poor freight availability, lower freight rates and the general slowdown in the economy continued to hamper the commercial vehicle demand. System stock reduction through retail focus and aligning production will continue to be our approach, while cautiously monitoring the market, in these challenging times. As a result, retail sales are estimated to be ahead of wholesale by over 25% in August. We are looking forward to a positive impact of the recently announced stimulus package by the Government."

According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “Under the challenging market situation, we continued to focus on improving retail sales. Our retail sales were 42% more than offtake and as a result, the network stock came down by over 3000 vehicles. This prepares dealers well for the festival season. Our prime focus remains on the working capital rotation of the channel. Our aim is to improve the retail capability, till August 2019, 72 new sales outlets were added and 3500+ sales executives were recruited.

In the commercial vehicles segment, Tata Motors said its total sales were down 45% at 21,824 units last month as compared to 39,859 units in August 2018.

"Marking the onset of the festive season, we will drive positive sentiments with special offers and several special editions. We have kick-started this by further increasing the style quotient of the Harrier with the Harrier Dark Edition. We are hopeful that the recently announced financial package by finance minister will help in improving the liquidity of the market and to reduce the ownership cost. This will certainly help the industry to revive and drive the growth.” he added.