Carmaker, Tata Passenger Electric Mobility (TPEM) has signed a non-binding Memorandum of Understanding (MoU) with Shell India Markets (SIMPL) to collaborate in establishing public charging stations across India. The collaboration will leverage Shell's fuel station network and TPEM's insights from over 1.4 lakh Tata EVs on Indian roads to set up chargers at locations frequently visited by Tata EV owners. Additionally, both companies will work towards delivering superior charging experiences.
This agreement between TPEM and SIMPL aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country. The two companies are also exploring to introduce convenient payment systems and loyalty programs, which will add significant value to TPEM’s customers.
TPEM is the market leader of EVs in India, commanding a market share of 71 per cent in electric passenger vehicles with four products in its portfolio.
Commenting on this partnership, Balaje Rajan, Chief Strategy Officer of Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles, said, “By combining TPEM's deep understanding of EV usage with Shell's unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country.”
Shell EV recharge locations provide reliable and ultra-fast charging, with a 98-99 per cent charger uptime. These locations also offer convenient retail, including fresh food and beverage options. All these factors help enhance the overall customer experience and provide added value and convenience.
Commenting on this partnership, Sanjay Varkey, Director of Shell India Markets, said, “Shell is committed to define the EV charging experience by offering integrated solutions that prioritise convenience, safety, and sustainability. Our dedication to using 100 per cent certified renewable sources combined with our ultra-fast and reliable chargers ensures that our customers enjoy a sustainable, hassle free and efficient charging experience.”