Yamaha Opens 300th Blue Square Outlet In India

Two-wheeler manufacturer, India Yamaha Motor (IYM), has revved up its network to 300 Blue Square showrooms across India. 

The 'Call of the Blue' brand campaign, introduced in 2018, has played a pivotal role in Yamaha's journey towards enhancing customer engagement and establishing a premium image. In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs. In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.

Beyond just a retail space, the showrooms serve as a thriving hub for customers to engage with the Yamaha’s Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals sharing the same passion. The “Blue” theme represents the brand's racing legacy, and "Square”, symbolising a curated platform for Yamaha's range of two-wheelers. 

On this occasion, Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed in a press statement, "Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”

The track-oriented R3, the street fighter MT-03 and the maxi-sports AEROX 155 scooter are exclusively sold through Blue Square. These premium outlets also showcase other motorcycle line-up equipped with Traction Control System (TCS) which includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) which are based on Yamaha's true hybrid technology and have higher fuel efficiency. Additionally, these outlets also display Yamaha’s range of apparels & accessories. 

Out of 300 Blue Square showrooms operational across India, Yamaha has 129 outlets in Southern India, 81 in Eastern part, 54 in Western region and 37 in Northern part.