Zoomcar Elevates Varun Jha As CMO And Head Of Demand Business
Zoomcar further fortifies its key leadership with the elevation of Varun Jha, its Sr. Vice President, as its Chief Marketing Officer and Head of Demand Business. Varun will be a part of the top management at Zoomcar and spearhead Growth, Strategic Alliances, API based Product partnerships, Brand Marketing and Content. Jha will oversee the demand business and revenue generation through B2C products.
On his new role, Varun Jha, CMO, and Head of Demand Business Zoomcar, said “I'm delighted to empower the world-class team at Zoomcar. It is personally an honor for me to be a part of the top management here and I’m very enthusiastic to take up the charge as the company’s CMO. Today, Zoomcar is at the cusp of a mobility revolution in India. This has also brought enormous problem-solving opportunities for me with regard to supply-demand standpoint. In terms of demand, the platform’s exponential growth is being triggered by both first-time user acquisition and increasing the repeat user frequency across trip duration cohorts.”
Zoomcar is India’s first and only self-drive mobility marketplace with an aim to bring over a lakh cars on the supply side through ZAP Subscribe product and around 20 Million self-drive bookings on the demand side over next few years. In his new role, Varun Jha will further strengthen the new user acquisition through deep-structured product partnerships and performance marketing while repeat usage will be enhanced by improving user retention. The platform envisions to scale its demand business by a factor of 2X by the end of this fiscal via this approach with a laser focus on profitable self-drive bookings.
Commenting on the latest development, Greg Moran, Co-founder & CEO of Zoomcar said, “I’m extremely delighted to have Varun onboard as the CMO of Zoomcar. He has a proven track record of scaling various consumer internet businesses as a growth marketer and his extremely revenue focussed approach makes him the perfect fit for the role. ”
