Author
Mr. Uhlarik is the Head of Global Design at Tata Motors
In the automotive industry, the design process working in tandem with the brand identity ensures assigning a distinctive personality to the entire product portfolio, which instantly helps in associating each vehicle with a certain trait that resonates with customers
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Current market trends and regulations have compelled designers to be forward-thinking when it comes to sketching design proposals for vehicles that will hit the tarmac in the next 10 years
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