Lectrix EV Appoints Pritesh Talwar As President Of EV Business

Lectrix EV, the e-mobility division of SAR Group, has onboarded Pritesh Talwar as President of EV Business. Talwar brings more than two decades of experience and a proven track record of delivering growth, combined with strong strategic thinking and operational acumen. He has led large cross-functional teams and handled businesses worth over USD 100 million with blue-chip multinationals as well as family-owned businesses. 

Having held leadership roles across diverse sectors and geographies, his strategic acumen and operational expertise will be instrumental in driving Lectrix EV's ambitious expansion plans, including the establishment of 300 dealerships by the end of 2024. Additionally, under Talwar's stewardship, Lectrix EV will also prioritise after-sales service excellence.

During his time at Livpure as Chief Executive Officer he introduced a new category of Water-as-Service during his time at Livpure and built a multi-million dollar subscription business. Talwar is a C-suite level professional with extensive experience in leadership roles across both emerging and developed markets. He has extensive knowledge of the FMCG, F&B, and consumer durables sectors.

In his new role, Talwar will oversee Lectrix's strategic direction and continued expansion efforts. He will work closely with the team to drive innovation, foster a culture of excellence, and deliver value to their customers and stakeholders.

Established in 2020, Lectrix EV has swiftly ascended to prominence, leveraging its substantial investment of Rs. 300 crore to establish a state-of-the-art production facility with an annual capacity of 1.5 lakh EVs. Talwar's leadership comes at a pivotal moment as Lectrix EV continues its mission to redefine urban mobility and de-risk EV adoption for consumers across India.