Industry veteran, Anil Dua has joined as a partner and co-founder of the SAR E-Mobility Division, which comprises Lectrix and Mooving businesses. A seasoned leader with a proven track record across diverse industries, Dua brings the group over three decades of expertise in strategic leadership, digital transformation, and brand-building.
Most recently, he served as the Group CEO of Dish TV, where he steered the company through transformative milestones, including the merger with Videocon D2H. Before Dish TV, Dua held pivotal roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the iconic rebranding from Hero Honda to Hero, doubling volumes and tripling turnover during his tenure.
As an IIT Delhi alumnus with an MBA from IIM Ahmedabad, Dua's stellar academic background complements his professional journey.
Commenting on the joining, Rakesh Malhotra, Founder of SAR Group, said, “At SAR Group, we are excited to join hands as co-founders and leverage his strategic vision with unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation.”
With Dua on board, Lectrix EV and Mooving will strengthen their market positions, expand their product portfolios, and make electric mobility more accessible and sustainable.
Commenting on his new role, Anil Dua, said, “Electric mobility is still in its early stages, making this an exciting time to collaborate as the industry evolves. With its comprehensive ecosystem approach—Lectrix EV as the OEM and Mooving as the energy service provider—SAR Group is well-positioned to redefine mobility.”
