Audi Launches Q8 In India; Priced At 1.33 Cr

Audi has launched the crossover SUV  Audi Q8 in India. The Audi Q8 is equipped with a powerful yet efficient 3.0 TFSI engine that generates 250KW (340 hp) and 500Nm of torque propelling the car from 0-100kmph in 5.9 seconds. It is big on customization and is priced at INR 1.33 Crore onwards.

Commenting on the launch, Balbir Singh Dhillon, Head of Audi India, said, “With the launch of the Audi Q8, we are targeting individuals who want their car to match their personality. Each Audi Q8 will be made-to-order, available with a plethora of customization options to choose from; we want every Q8 in the country to look different, from the outside and the inside. The Audi Q8 will be imported to India as a fully built units and there will be only 200 units on offer. The launch of our new flagship SUV marks the beginning of a power-packed year for us and we are confident that the Audi Q8 will attract enthusiasts who enjoy driving.”

Mr. Dhillon further added, “We are entering a new segment with the Audi Q8 but the guiding principles remain the same – bold design, cutting edge technology and exciting performance. The 3.0L TFSI engine with 48V mild-hybrid technology, progressive steering and air suspension make every drive in the Q8 memorable.”

Audi Q8 SUV has a 3.0-liter, V6 turbo-petrol engine with BS6 compliant 48V mild-hybrid system. This engine generates 340hp of power and 500Nm of torque. The Q8 engine is equipped with an 8-speed DCT automatic gearbox. 

Audi's latest dual-touchscreen control system is provided inside the car. There is a 10.1-inch screen for infotainment and navigation functions. The second 8.1-inch screen below controls the heating, ventilation and AC systems.

Audi India also introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of a car that can be configured before purchase.