Benelli India Launches Dealership In Vellore

Benelli has launched its 38th exclusive showroom, in Vellore. The Benelli-Vellore showroom is situated in a plush locale at 374, 375, Alamelumangapuram, Vellore - 632 009.

The showroom showcases the recently launched BS6 Imperiale 400, under the dealership of ‘JCS BYK Pvt. Ltd.’. The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s.

The Imperiale 400 is offered in three colour options – Red, Black and Silver.

Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘JCS BYK Pvt. Ltd’. Our philosophy of customer service is in tandem with the ethos of our Vellore Dealer Partner. The employees at Benelli – Vellore are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Vellore is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Apart from the Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

Shrey Kumar Mehta, Dealer Principal, Benelli-Vellore said, “We at Benelli-Vellore are absolutely thrilled to bring Benelli to Vellore. We look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”