BMW Motorrad Receives Overs 600 Bookings In Festive Season

The BMW G 310 motorcycles have seen a rise in popularity during Navratras, Dussera and Diwali with over 600 bookings, the highest number of bookings ever in the festive season for BMW Motorrad.

Rudratej Singh, President, and Chief Executive Officer, BMW Group India said, “BMW Motorrad has an extremely aspirational and distinguished set of products that have gained immense popularity and trust amongst the motorcycling community in India. Together with the highly competitive cost of ownership and steadily expanding outreach throughout the country, BMW Motorrad has created a very strong position for itself in the premium motorcycle segment. All these factors have contributed to the remarkable success of BMW G 310 motorcycles during the festive season exceeding all expectations. For our customers, the irresistible festive offer was the best Diwali gift as they realized their dream to own the ultimate riding machine. With the BMW Motorrad community growing strongly in the country, we will continue to set new benchmarks in our performance.”

The BMW G 310 R and the BMW G 310 GS represent everything BMW Motorrad stands for and mark its foray into the sub-500 cc segment in India. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India.

The BMW G 310 R embodies the pure essence of a BMW roadster. It offers precisely what is needed for performance and comfort. It masters a range of disciplines; it’s just as happy winding its way nimbly and flexibly through the narrow city streets as it is traveling along country roads.