Calsonic Kansei And Magneti Marelli Unite Under New Worldwide Brand – MARELLI
Leading automotive suppliers Calsonic Kansei and Magneti Marelli are delighted to announce today that the company will unite under one worldwide brand – MARELLI. The move to a single brand name is an important step in the integration of the two companies and positions MARELLI to compete even more effectively on a global scale.
MARELLI operates 170 facilities and R&D centers across Europe, North America, South America and Asia Pacific. As MARELLI, the unified company is even better positioned to serve customers around the world, by building and diversifying its proposition. By coming together under one name, the company will even better leverage its unique skills to boost competitiveness through an ongoing focus on innovation, upon which Magneti Marelli has built its reputation, and “Monozukuri” - the excellence in product, process and quality which Calsonic Kansei is known for.
Beda Bolzenius, CEO, MARELLI, said: “This is a pivotal time in the evolution of our company. The new brand is built on the idea of “Powering Progress Together” that reflects our focus on helping our customers confidently navigate and succeed in an unprecedentedly changing industry. Our goal is to build on the exceptionally strong heritage that each company has so successfully become known for, to create a world-leading automotive supplier, which our people and our customers can be proud of. Creating one brand that is known across the world is an important step in pooling our combined resources and amplifying our global impact.”
The new brand name and logo will appear on official materials in due course. Today’s unveiling strongly signals the arrival of a new automotive global leader and positions the company for further growth across all global markets.
