E2W Startup Simple Energy Opens Its First-ever Retail Store In Vijayawada

Simple Energy, India's electric and clean energy startup, has opened its first-ever Simple Store at Veterinary Colony, Vijayawada, Andhra Pradesh. This milestone marks the beginning of an exciting new chapter for the company as it embarks on an ambitious plan to establish and expand its presence across multiple states in the country.

The new Simple Store is designed to offer a unique and engaging experience to customers, featuring a variety of interactive and attractive elements. The store includes various sections, such as a merchandise area, an experience zone where customers can learn about the company's products and offerings, a display of bespoke accessories for the Super EV- Simple One and Simple Dot One, and merchandise to personalise their purchase.

The state of the art, 1300-square-foot Simple Store also has a service centre right upstairs, making it easier for customers to contact the brand with any concerns.

Speaking on the announcements, Suhas Rajkumar, Founder and CEO of Simple Energy, said, “We are now ready to implement our plans of bringing automobile innovation to a wider audience, and the inauguration of Simple Store is a key example of this strategy in action. With each new store, we aim to enhance customer experience and build lasting relationships.”

With five more Simple Stores opening by September and more to follow in the coming months, Simple Energy aims to capture significant market share by this financial year. 

Simple Energy, known for building India's longest-range electric scooter, the Simple One, sets itself apart from the competitors by manufacturing 95 per cent of its scooter components in-house. Additionally, it is the only OEM in the country with a state-of-the production line for motors within its 200,000 sq. ft plant located in Shoolagiri, Tamil Nadu. 

Simple Energy currently has two offerings in its portfolio-Simple One with 212 km of certified range and Simple One with 151 km of certified range.