Ford India has released the findings of its annual road safety survey. In its third wave, the Ford Cartesy survey brings forth underlying triggers and barriers to ideal road behavior and highlights the need for an extensive and holistic Road Safety Education program to lay the foundations for safer and saner road use.
Revelations from Ford Cartesy Survey highlight:
Looking through the prism of the 3-Pillar framework of Compliance, Caution and Compassion, Ford Cartesy Survey dug further into the deep ‘Attitudinal vs. Behavioural’ analysis of drivers and commuters, categorizing them in four personality types:
The Oblivious: Road users who display the least idealistic behaviour; characterized as impulsive, preoccupied & lacking knowledge of road rules & safety guidelines | The Assured: Appear easy-going, but prone to demonstrating aggression, competitiveness and entitlement at the smallest triggers. They claim to know their way around rules |
The Pretentious: Aware of road rules and ideal behaviour. But quick to deviate from doing the right thing and are ready with justifications that explain their behaviour
| The Idealist: Not just law-abiding and self-aware, but do not break rules unless there is an emergency or a “compulsion beyond control” |
The Ford Cartesy Road Safety Survey highlights:
“At Ford, we not only offer enhanced safety in our vehicles but believe that small changes we make in our attitude and behavior go a long way in ensuring that our roads become safer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India. “The Ford Cartesy survey in its third year is not a critique of users, road infrastructure or enforcement authorities but highlights how ‘mindfulness’ demonstrated by every single citizen can help makes roads a safer and saner place.”
Ford India’s Cartesy Campaign aims to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.
In this edition of the survey, a total of 1,561 interviews were conducted across 6 metro cities – Delhi, Mumbai, Bangalore, Kolkata, Chennai, and Hyderabad. Each city was divided into five zones (East, West, North, South and Central) and respondents were interviewed from each zone to ensure a fair representation across a city. 78% of the respondents were males and remaining females.