Formula E & Tata Communications Annouces Multi-year Collaboration
Formula E and Tata Communications have announced a strategic multi-year relationship with the global comm tech company becoming the official broadcast distribution provider to the ABB FIA Formula E World Championship. The new agreement will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E’s new remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.
Tata Communications will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia. The new super-fast race broadcast distribution will be supported by Tata Communications specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season. Tata Communications and Formula E are also working together to further enrich experiences for motorsport fans with innovation and efficiency.
“Tata Communications will play a critical part in Formula E’s live race broadcast production and distribution. With Tata Communications innovative technology and expertise, we will deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners. The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation. We are excited to work with Tata Communications on this exciting journey," said Aarti Dabas, Chief Media Officer, Formula E.
“Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions. Our relationship with Formula E is another example of how we are enabling organisations with the power of technology to deliver ground-breaking entertainment in a sustainable and environmentally positive way. We are passionately evolving and innovating our solutions portfolio to allow Formula E to harness the power of digital and cloud with sustainability at the core,” said A.S Lakshminarayanan, MD and CEO, Tata Communications.
Today, Tata Communications with Formula E as the ABB FIA Formula E World Championship races in India for the first time. Viewers around the world follow the action live as 22 drivers from 11 teams including Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing and NEOM McLaren Formula E Team compete in the 2023 Greenko Hyderabad E-Prix.
Jamie Reigle, CEO, Formula E, said, "Formula E is an intense tour given its on-the-go nature. Tata Communications' support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience's screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employee, especially women, and reducing emissions."
Lakshminarayanan added, "There are 85 cameras capturing the event for over 400 million people watching all over the world. To be able to facilitate that truly speaks about the power of internet that we have been able to leverage, with our dedicated media cloud and edge computing capabilities. And apart from our long-standing partnership with FIA, we extend the services to multiple major sporting leagues across the world."
