Hero Electric Expands Its Footprint In The East

Hero Electric has announced a new "Hub and Spoke" logistics arrangement to fulfill customers' choice of a particular model and color in the shortest possible time. The hub has been created through a large, fully integrated storage and handling facility at Patna with real time connectivity to the manufacturing unit. To begin with, this facility at Patna will serve over 80 dealers. Within few months, the spare parts and warranty parts will also be handled from this location.

The strategic location of the facility ensures intelligent connectivity and infrastructure for the company through road from the manufacturing plant located in Ludhiana. The warehouse will further serve as a strategic hub to ensure deliveries and sale of spare & warranty parts to dealers and other service centres located in the region. With this, the company also aims to expand its footprint by encouraging other entrepreneurs to look at Hero dealerships as a profitable business.

This is another step forward in Hero Electric’s plan for expansion to ensure maximum penetration across the length and breadth of India and is the 3rd strategic facility in addition to its facilities in Ludhiana and Hosur.

Hero Electric’s proposition is in line with the government’s vision to promote and foster the adoption of electric mobility in India. The company will further invest in R&D to introduce technologically advanced products that India needs in order to make the switch from ICE vehicles.

Commenting on the announcement, Sohinder Gill, CEO, Hero Electric India said, The Eastern region is an extremely important market for Hero Electric and we are constantly striving to fulfill the needs of the customers not only at the time of purchasing a bike but also addressing the requirements of spares and warranties. With the doubling of capacity at the plant, and the three strategically located "Hub and Spoke" distribution arrangements, we will now be able to reach the customers in the farthest corner of the country. The facility will also train professionals ensuring the highest levels of after-sales service and solutions to the existing customers.”

The company believes in transforming the way the country commutes and is now bringing to its customers the perfect two-wheeler to navigate through the city at least running cost and huge savings in the "total cost of ownership". It is Hero Electric’s endeavour of making the country greener and to be the best in ‘Zero Pollution’ transportation in the country through its wide range of Electric Vehicles is supported by their Mission “No Emission”.