Honda Introduces New Sportier Ace Edition of Amaze
Honda Cars India Ltd. (HCIL) has announced that its All New 2nd Generation Amaze has crossed 100,000 sales mark in just 13 months since its launch in mid-May 2018. This is the fastest 100,000 sales number recorded by any new model launched by HCIL in India. To commemorate the success of the model, HCIL has introduced a special Ace Edition of the Honda Amaze. Based on top-grade VX in both Diesel and Petrol, the Ace Edition offers sportier appeal to the car and will be available in 3 colours – Radiant Red, Lunar Silver and White Orchid Pearl.
Speaking on the success of Honda Amaze, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd said, “All New 2nd Generation Honda Amaze has been a game changer for HCIL achieving exceptional success with over 1 lakh sales in record 13 months translating into 20% higher sales as compared to 1st Gen Amaze that was launched in 2013. The bold styling of Amaze has appealed to a lot of SUV intenders and First-time buyers. We would like to thank our customers for the confidence & continuous support that has enabled the brand to grow so strongly. To commemorate this success, we are introducing the special “Ace Edition” of Honda Amaze with an enhanced sporty and premium look.”
Build on an all-new platform, the All New 2nd Generation Amaze was developed considering the needs and aspirations of Indian customers. The new Amaze was developed as a proper sedan from ground-up which makes it the most contemporary sedan in its class. Amaze offers One Class Above Sedan experience with its bold design, sophisticated & beautiful interiors, better driving performance, advanced features, and safety technologies.
The All-New Amaze has attracted more than 25% first time buyers, indicating an increasing aspirational trend among the first time buyers to opt for premium sedans. The car has been well received across markets with 38% sales from Tier1 cities and 32% and 30% from Tier2 and Tier3 cities respectively. The advanced CVT technology has found very strong acceptance among customers with more than 20% of Amaze customers opting for automatic variants in petrol and diesel.”
The Peace of mind service offering of All-New Amaze with 3 years Unlimited Kms warranty and Lowest Cost of Maintenance have also been strong appeal points for customer’s consideration.
