Jawa Introduces Khakhi & Midnight Grey Colours To Offer Tribute To The 1971 War Victory

To commemorate the 50th anniversary of the 1971 war victory Jawa Motorcycles has introduced two new colours of its modern classic Jawa

To further contribute to the ‘Swarnim Vijay Varsh’ celebrations along the year, Jawa Motorcycles will be a part of various celebratory rides with the Indian Army that mark important landmark occasions like Kargil Vijay Diwas, Battle of Turtuk and Battle of Longewala, with the Jawa Khakhi and Midnight Grey leading the charge. 

What makes these motorcycles special is the commemorative emblem that proudly features the prestigious Indian Army insignia flanked by a ‘laurel wreath’ symbolizing the 1971 victory. Jawa Motorcycles is honoured to be the first manufacturer to be allowed to do so on a production motorcycle. 

The two new colours honour the spirit of bravery, service and sacrifice of the Indian Army, and embody the spirit of the brave and the bold. The Jawa Khakhi signifies the spirit of selfless service to the nation by the men in uniform. The Jawa Midnight Grey, on the other hand, is inspired by the Battle of Longewala, fought in the western frontier along Rajasthan border. This battle played an important role in India’s victory in the ’71 war where brave soldiers from Indian Army and BSF thwarted the enemy attack and defended our motherland, fighting bravely through the night. Jawa Midnight Grey is an ode to the bravery of these soldiers and the victory that we achieved on this night.   

Setting the context for this tribute, Anupam Thareja, Co-Founder, Classic Legends said, “How we measure success as a company is not by how many motorcycles we sell. It is by how much we’re able to give back.”

Presenting the two new colours of Jawa as a tribute to the 1971 victory, Ashish Singh Joshi, CEO, Classic Legends said, “We have a special place in our heart for the men and women who protect our nation. We call them Forever Heroes and it’s the cornerstone of Jawa’s existence. It gives us immense pride to dedicate the Jawa Khakhi and Jawa Midnight Grey to commemorate the 50th anniversary of the 1971 war victory. As a company we are honoured to carry the Indian Army’s insignia on our motorcycles that will forever remind the riders of the bravery and sacrifices made by our soldiers to keep our motherland protected.”

The Jawa Khakhi & Midnight Grey will be available across Jawa Dealerships and will be priced at INR 1,93,357 ex-showroom, Delhi.

Jawa Motorcycles #ForeverHeroes Initiative:

The #ForeverHeroes initiative was conceived by Classic Legends to inculcate a sense of gratitude towards the Armed Forces. Right from its early phase, the company has been developing a culture of values to appreciate of their efforts and sacrifice that helps keep the country safe, peaceful & prosperous. In 2019, the company formally announced this initiative to contribute to the cause of welfare of Armed Forces personnel and their next of kin.  The key happenings under this initiative are – 

• Classic Legends raised a sum of INR 1.49 crore by auctioning 13 motorcycles from its first batch of production motorcycles, contributing the proceeds of the auction to Armed Forces Flag Day Fund. The handover was done by Classic Legends to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers. 
• Contribution towards building of a Community Hall at the Leh's War Hero Colony where Veer Naaris (widows of war heroes) reside with their children. War Heroes of the Ladakh Scouts regiment who fought in the Kargil War
• Supporting Indian Navy with motorcycles, services support and gear for their ‘Seven Sisters Ride’ across the North East India, done with the intention of highlighting Navy as a glorious career option among the youth in the region
• Supporting the Indian Air Force with a fleet of motorcycles and service support for their ride along the bases in South India
• Erecting the ‘Border Man’ statue at Wagah Border as a tribute to the BSF personnel, signifying their spirit of bravery, dedication and sacrifice
• As a part of Swarnim Vijay Varsh celebrations this year, Jawa Motorcycles will also be making a contribution to the Armed Forces Flag Day Fund for the welfare of Army personnel

In its day to day functioning, the company also looks forward to facilitating interactions of its employees & customers through its network and other suitable occasions with the armed forces personnel to help build regard & respect for their contribution to the country. As a part of this, the company delivered the first few motorcycles to its customers by the hands of veterans, ex-servicemen and serving officers